If you've been blogging for a few years, you probably have loads of old content just sitting in the archives.  Today, your focus is on generating that next piece that's going to make a splash in the social media outlets and generate tons of search traffic.  But what if that post could be one that you wrote two years ago?  As a matter of fact, what if that...

Widgets, today's hottest trend, can allow you to add some really cool functionality to your blog with very little effort. There are thousands of widgets out there, most of which can be seen in either the blog sidebar or found within or just beneath a post.

When it comes to adding widgets to your blog, make sure you ask yourself a few questions first:

1. What value...

If you are looking for tactical advice on how to leverage social sharing and blogging for content marketing success, then join us for a live webinar as we highlight companies doing just that. Our host, Lee Jorgenson one of our Account Managers at Compendium, will provide data on how over 200 organizations are doing this right, and will chat with marketers...

As content marketing continues to play a larger role in the lives of marketers, the question of "Well, how do we measure this?" inevitably arises in corporate meeting rooms everywhere.  Organizations often want to look at:

• Traffic -- what type of increase in traffic are you seeing from blogging, press releases, white papers, twitter etc.
• ROI -- Often times...

With the Indianapolis 500 just around the corner, the state of Indiana is buzzing with excitement. And, to add to that excitement, Compendium just hosted another installment of our monthly webinar - Compendium Feature Thursday!  Each month, I host these webinars to make sure our clients are up to date with Compendium's latest features, keep on trend with...

In Software Development Agility is Key to Success

Software-as-a-service (SaaS) providers have a delicate balancing act to follow. For subscription based services, clients expect not only value to be delivered in the here-and-now, but also expect increased value in the future. Market conditions can evolve rapidly, meaning the functionality delivered by an SaaS...

If you are reading this blog post, I assume (and hope!) that by now you are a master of connecting with customers using Facebook and Twitter. Have you been hearing all sorts of buzz about Pinterest, but believe it to be unprofessional to incorporate it into your content marketing strategy?  Well, you certainly aren't alone in your fear.... but the trend is...

Does your organization want to look just like everyone else?  If they do, curating someone else's content is a great way to do it. 

Appropriately integrated, content curation can provide value as part of a content marketing strategy.   The key word is appropriately, because the majority of curation programs I see do nothing to differentiate the organization...

Join Isaac Pellerin from Tinderbox as he interviews Chris Baggott on the ways to sell without fear. Chris will address the importance of understanding the problem of the person you are talking (selling) to and building up similar situation stories to help the sales process - and how story harvesting is key. Having built two companies, Compendium and ExactTarg...

Jay Baer, Chris Baggott and Joe Chernov are most definitely three of the industry's leading experts in content marketing. During this webinar, they tackle 25 of the challenges facing today's marketers. If you need help with content marketing Compendium, Eloqua & Convince & Convert can help!

Here are the 25 Questions these Content Marketing Experts...