In Software Development Agility is Key to Success

Software-as-a-service (SaaS) providers have a delicate balancing act to follow. For subscription based services, clients expect not only value to be delivered in the here-and-now, but also expect increased value in the future. Market conditions can evolve rapidly, meaning the functionality delivered by an SaaS...

If you are reading this blog post, I assume (and hope!) that by now you are a master of connecting with customers using Facebook and Twitter. Have you been hearing all sorts of buzz about Pinterest, but believe it to be unprofessional to incorporate it into your content marketing strategy?  Well, you certainly aren't alone in your fear.... but the trend is...

Does your organization want to look just like everyone else?  If they do, curating someone else's content is a great way to do it. 

Appropriately integrated, content curation can provide value as part of a content marketing strategy.   The key word is appropriately, because the majority of curation programs I see do nothing to differentiate the organization...

Join Isaac Pellerin from Tinderbox as he interviews Chris Baggott on the ways to sell without fear. Chris will address the importance of understanding the problem of the person you are talking (selling) to and building up similar situation stories to help the sales process - and how story harvesting is key. Having built two companies, Compendium and ExactTarg...

Jay Baer, Chris Baggott and Joe Chernov are most definitely three of the industry's leading experts in content marketing. During this webinar, they tackle 25 of the challenges facing today's marketers. If you need help with content marketing Compendium, Eloqua & Convince & Convert can help!

Here are the 25 Questions these Content Marketing Experts...

With spring in full swing and summer fast approaching, it seems that a lot of people are making changes - shedding the lbs or buying a fresh new wardrobe. 

However, the same is true with our clients' designs.  The last few months we've been redesigning templates & CTAs.  Luckily,  I get to spent most of my time talking through design elements and features...

I don't think that there is a single marketer that takes the time to create 'form worthy content' (white papers, eBooks, etc.) for their company that thinks "Gee....I hope this content doesn't somehow influence prospects into becoming customers."  Everyone wants those pieces of content they create to be impactful on the buying process, but the reality...

Spring has found its way to Indiana and with it comes another edition of our monthly webinar - Compendium Feature Thursdays!  Every month, I host these webinars to make sure our clients are up to date with Compendium's latest features and are getting the most out of the platform.  

This month, we took a bit of a different spin on things and shared some best...

Compendium has had the chance to do a webinar with a lot of well known marketers, authors, thought leaders, etc. over the years -- but this is our first webinar with a Revenue Coach! Kristin Zhivago is a revenue coach who helps CEOs and entrepreneurs market and sell more effectively, by understanding what their customers want to buy and how they want to buy...

I know the drill...  You sit down to write a blog post and get stuck.  "I know!", you think, "I'll just upload a video into my post!  That way, I won't have to actually write anything and can submit my post right away."  

We've all had that thought before, but let me stop you before you actually hit the submit button.  In order to create a successful blog...