"The greatest selling tactic in history is the Similar
Situation". "Tell me how you have solved a problem
exactly like mine, for someone exactly like me and I will trust you
can solve my problem."
Although the responsibility of selling has shifted from the
sales team in Zig Ziglar's time to the marketing department, this
quote is still extremely relevant. Marketers must be thinking
of different ways to engage prospects with similar situation
stories in their content marketing strategy. The informed...
According to research from Content Marketing Institute
founder Joe Pulizzi, LinkedIn is the only platform the majority (62
percent) of B2B marketers consider to be effective (second place is
Twitter with only 50 percent of respondents believing it is
Check out more of his great findings on this
Another study from the Content Marketing Community on
LinkedIn had the “effective” response number at 85 percent. So what
is it about LinkedIn that is driving success for B2B marketers, and
should you have a dedicated LinkedIn...
Content marketing is a valuable asset in any
marketer’s toolkit – but how do you sell the concept to your CEO?
Chances are good your marketing strategy already has a content
marketing component in the form of white papers, email and/or
video. To get buy in and grow your strategy, arm yourself with
facts about how content marketing can help introduce your product
to market and, ultimately, drive leads – that’s a language all CEOs
Prospects conduct online searches every day. They
perform searches on their phones and at their desks looking...
Here's a great quote from Zig Ziglar: "The greatest selling
tactic in history is the Similar Situation". "Tell me
how you have solved a problem exactly like mine, for someone
exactly like me and I will trust you can solve my problem."
Although the responsibility of selling has shifted from the sales
team in Zig Ziglar's time to the marketing...
Have you ever thought about why no one has ever seen a sasquatch in
Central Park? Since the first recorded sighting of a sasquatch in
the 1920s, the vast majority of these encounters have occurred in
wilderness areas, likely close to or in the Pacific Northwest.
That’s because sasquatches like to stay where they feel
comfortable. As you build and...
Email is one of the most effective ways to capture customer
attention, add value and create a qualified funnel of prospects.
But the basics of generating business-to-business leads through
email can often be shrouded in jargon, hype and unnecessary
complexity. Here are you need to know about attracting business
leads through email. Select an email...
When it comes to content marketing, one of the most important
metrics to measure the results of your efforts is cost per lead, a
metric that tells you how much you’re spending per customer to
acquire new business. For example, if you spend $1,000 creating a
whitepaper that generates 10 purchases or engagements, your cost
per lead is $100. Why is...
One of the greatest lessons that I have learned from Jay Baer is to
"Market Your Marketing". In my latest post, What is Your
Content's Klout Score, I missed a valuable opportunity to "Market
my Marketing" because I had valuable and shareable quotes within my
post that I didn't give my readers the ability to quickly and
easily share. Learn from...
In addition to your resolutions of exercising more, taking a
relaxing trip and volunteering in 2014, content marketers should
remember to set their blogging resolutions, as well! Check out my
five picks for blogging goals in the new year: Focus on Consistency
and Frequency. No matter how great your content is, it’ll be tough
to get audience members...
It takes an incredible amount of work to
generate content that moves your audience, from
strategizing and planning, to creating and building, to publishing
and promoting; thankfully, the lifecycle of your content doesn’t
have to end here. Here are three excellent ways to get the most out
of old content: Capitalize on Timely Tie-Ins If you’ve...
How do you sell the idea of content marketing to the
decision makers in your C-suite? Company leaders are leery of
tactics they don’t understand -- and content marketing is a tactic
that’s only recently gained street cred and become a part of
marketers’ vocabulary. So where do you begin? As a marketer, you
understand the value of creating...
Once a blog post gets published, it gets clicks for a few hours –
or if you’re lucky, a few days – and then it’s done for … right?
Not if you’ve got the right approach. Here are a few tips on how to
extend the lifecycle of your blog posts: Think Long Term What’s
your ratio of timely to evergreen content? Striking the right
balance between these two...