Thursday, May 23, 2013

Developing Your Dashboard: Tips for Reporting Content Marketing Metrics

The suits in the C-suite demand reports from their department heads, and content marketing directors are no exception. (Your clients want to know what’s happening as well.) But while executives understand sales reports and financial spreadsheets, dashboard metrics are often a foreign language. Here are some ways to translate your work in ways people you answer to can grasp—and value.

The old PDF-in-the-email-inbox every week or month may still be the reporting method of choice for some of your stakeholders, but the newest generation of...

Wednesday, May 15, 2013

Master 10 B2B Content Marketing Ideas In Just 2 Days

Every day I run into marketers just trying to get a handle on this 'Content Marketing' thing.   What's overwheliming to most of them is the intimidation that comes with Generating Content on a scale that is required to be successful.    Fear not, below I'm going to give you 10 Content Marketing Ideas that you can easily execute in a couple of days...and become a hero to your organization.

 

Keep it simple:  In Jay Baer's new book Youtilty he quotes the content marketing advice of Ana Lapter: "Marketing needs to de-empathize tasks like ‘Thought...

Wednesday, May 8, 2013

Why You Don't Have Enough Content, and How To Find More

To win the war of information requires significantly more content than commonly believed. If you think you have enough content - you don't. One or two stories published per week isn't enough to achieve content marketing success.

Content marketing experts Jay Baer, author of Youtility, and Chris Baggott, co-Founder of Compendium, discuss:

Just how much content you really need to succeed. How to create the right content mix. The role of influencers in content success (its not who you think!) How the best sources of content are right under your...