Wednesday, May 15, 2013

Master 10 B2B Content Marketing Ideas In Just 2 Days

Every day I run into marketers just trying to get a handle on this 'Content Marketing' thing.   What's overwheliming to most of them is the intimidation that comes with Generating Content on a scale that is required to be successful.    Fear not, below I'm going to give you 10 Content Marketing Ideas that you can easily execute in a couple of days...and become a hero to your organization.

 

Keep it simple:  In Jay Baer's new book Youtilty he quotes the content marketing advice of Ana Lapter: "Marketing needs to de-empathize tasks like ‘Thought...

Wednesday, May 8, 2013

Why You Don't Have Enough Content, and How To Find More

To win the war of information requires significantly more content than commonly believed. If you think you have enough content - you don't. One or two stories published per week isn't enough to achieve content marketing success.

Content marketing experts Jay Baer, author of Youtility, and Chris Baggott, co-Founder of Compendium, discuss:

Just how much content you really need to succeed. How to create the right content mix. The role of influencers in content success (its not who you think!) How the best sources of content are right under your...

Tuesday, April 30, 2013

Set Your Content Marketing Efforts Apart with Personas

The most effective content is the type that speaks directly to a specific type of person within the process of buying your product or service.  Whether that is a mid-level manager at an enterprise software company or a single working mother of two kids, using the type of language in content that speaks to their fears, wants, and challenges is much more likely to resonate over a a piece of content that in generically written 'to everyone.'  We call this writing to personas, and Compendium has a great persona builder that allows you to:

Easily...