Compendium :: Calm the Chaos of Content Marketing

Bass Pro Shops

The Results, Proven

2,249 total blog posts in 2012
920,000 blog visitors in 2012
Visitor traffic nearly tripled from previous year
Click-through average: 15.03 percent

An easy and rapid launch, courtesy of Compendium.

“With Compendium’s content marketing platform help, we connect with our local market and reinforce our brand by capturing and sharing our most engaging content.”

—Todd Jones,
Senior Marketing Manager, Bass Pro Shops

Cvent

The Results, Proven

8 moderator/editors, 50+ writers, 4 blogs and 1 content hub for all
More 6,300 articles published since launch
Traffic increase of 175 percent from 2010 to 2011
Lead generation increase of 325 percent in 12 months

Content marketing with Compendium leads to proven ROI.

"Between the software and the human support, Compendium enabled us to take our content strategy to the next level and see real ROI from our efforts."

—Sherrie Mersdorf,
Marketing Operations Team Lead, Cvent

Indiana University

The Results, Proven

About 200 site visits per day, 2/3 of which are new visitors
Average of 2.5 page views and 3 minutes per visit
Moderation: 1 hour per day for 50—100 contributors
Social media sharing up to 1,100 times per post

Compendium facilitates the connections students want.

“It’s hard to correlate site visits to enrollments, so we look for qualitative data—testimonies, conversations, interaction, engagement, connections being made. The bloggers send me screen shots from their own social media pages, and those connections and interactions are what prospective students want.”

—Jay Steele,
Assistant Director,
Office of Strategic Communication and Marketing, Indiana University

Gymboree

The Results, Proven

500 stories assembled in six months
Curated stories promoted across social media channels
Stories repurposed for compelling newsletter articles
23 percent content hub click–through—14 times industry average
Increased prospect requests for info, story sharing and class registrations

Hundreds of stories in a short time span speaks volumes of Compendium.

With all this content flowing in from various sources, Gymboree uses Compendium’s content calendar to publish its content strategically across the upcoming days, months, and week—guaranteeing a steady stream of high—quality content.

ExactTarget

The Results, Proven

On-message to targeted audience
Optimized across 11,623 key phrases
Template creation with strong calls to action
Compelling content connects with prospects
Previously untapped sales–driven leads

Compendium drives sales leads.

Thanks to the use of Compendium, ExactTarget is now being discovered across 11,623 search phrases, and its enhanced content template that features bold calls–to–action now converts hundreds of prospective customers each month.

How It Works

Plan

Plan Your Content. Pull in Your Audience!

By putting content planning into one, intuitive, calendar-based tool, Compendium reduces the steps it takes to plan content lineups, making the front–end editorial process easier and more efficient than ever. But that’s just one benefit. Compendium also ensures that your content is aligned with key target audiences and business priorities.

Schedule all of your messaging, including assigning drafts, writing, editing and getting multiple levels of approval, all from one dashboard.
View upcoming content by day, week, month or year.
Pinpoint your targeting. Align key themes with the appropriate audience using easy–to–understand Compendium audience personas.
Optimize effectiveness. Gather feedback about each message through customizable permissions and review functions.

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Produce

Produce. Create. Curate. Collect. Collaborate.

Content is everywhere—in every thought, every conversation, every email and every customer interaction. Compendium is the powerful resource you need to create your own compelling content and reimagine the content that is already around you to engage your customers.

Make everyone in your organization a content creator with a comprehensive suite of tools that motivates and rewards them for their contributions.
Be first–to–media with innovative ideas your team produces.
Identify the buzz in your specific industry using advanced research features.
Check facts and include multiple sources for maximum story impact.
Capture customer input and craft power–packed success stories.
Reissue refreshed stories when new information becomes available.
Store ideas, and keep them at the ready until the optimum time to publish.
Keep all your assets—photos, videos, and stories—in one location, accessible 24/7 by anyone on your team anywhere in the world.

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Publish

Publish. It’s Worthless Until Someone Reads It.

With Compendium, placing your content where your consumers will view it is part of a successful formula.

Publish at the speed of industry—with confidence!—knowing your content is optimized for search and customer engagement.
Review each story, approve and hit “go.” That’s it.
Publish to multiple platforms—your website, blog, Facebook, Twitter, LinkedIn and other social channels—in one, simple step.
Choose platforms that produce results on a campaign–by–campaign basis.
Professional templates ensure that what everyone sees reflects your brand’s valuable image.
Simplicity of integration enables marketers to minimize the time required of their IT teams.

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Promote

Promote. You’re Almost There. Now, Tell the World.

Old content is cold content. Getting the word out quickly that you’ve got something to say becomes integral to your success. When your new content is published, it’s hot. Build your reach with the effective promotional tools offered by Compendium.

Produce content for your corporate website and associated blogs that’s optimized for search engines, thanks to intuitive functionality built into the Compendium tool.
Create metatags, title tags and keyword descriptions that attract visits.
Plan and execute targeted email campaigns that can be deployed through all of the major email marketing platforms.
Place stories into established social networks such as LinkedIn, Twitter, Facebook, and others, and promote within each.

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Prove

Prove. Amplify Performance with Compendium.

You’ve got the ideas. You’ve written great stories. You’ve put them into the marketplace. And you’ve promoted them through email and social channels. Now, you need the numbers. Measurements and metrics are the currency of the new economy, and without them, your efforts are hard to defend. Prove your content’s performance with Compendium’s reporting and tracking features to prove ROI.

Review a multitude of critical metrics from a single dashboard.
Gain insights and results, as well as customer sentiment, from a one–stop hub.
Know which stories generate the widest reach and most cost–effective sales conversion.
Refine, modify, test and evaluate content to determine incremental increases and greater engagement.
Access full–scale reporting in all industry–accepted formats, including Microsoft Excel, Eloqua and Salesforce.

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